DUSHANBE, July 29, Asia-Plus — MLT/TT Mobile, a closed joint-stock company (CJSC) and one of Tajikistan’s largest cellular operators, has resumed the process of rebranding, replacing its original brand MLT with the brand of Russia’s MegaFon.
Speaking in an interview with Asia-Plus, the MLT director general Gulmahmad Qayumov said MLT would operate under the MegaFon brand soon. “After an official announcement of the launch of the new brand logo that will be held before the end of this year, the company will be renamed Mobile Lines of Tajikistan and it will operate under the brand of MegaFon-Tojikiston,” Qayumov said.
According to him, rebranding will allow the company to significantly reduce advertising expenses. “Rebranding will also enable us to improve quality of services rendered and provide coverage to remote areas of the country,” he said.
MLT/TT Mobile was established on September 3, 2001. Since October 5, 2001, when the company was registered under the brand of MLT (Mobile Lines of Tajikistan), it has provided cellular communications services in the GSM standard. The company covers all regions of Tajikistan, operating in 40 cities and districts.
MLT/TT Mobile is a joint venture between the Russian cellular operator MegaFon and Tajikistan’s national fixed-line operator, Tajiktelecom. MegaFon owns 75 percent of the shares and Tajiktelecom holds a 25 percent interest in MLT/TT-Mobile.
MegaFon, an open joint stock company, was founded in May 2002 with the renaming and reorganization of the Russian cellular operator North-West GSM.
MLT/TT Mobile was the first cellular operator in Tajikistan to offer its clients the 3G standard in 2005.
