Tajikistan is set to host a major international delegation of tourism officials, media representatives, and travel influencers during the Navrouz celebrations, as part of efforts to promote the country’s tourism potential, according to the Committee for Tourism Development under the Government of Tajikistan.
The delegation includes representatives of tourism authorities from Russia and China, executives from leading travel companies, as well as prominent international bloggers and journalists.
The visit is organized by the Committee for Tourism Development with support from the country’s diplomatic missions abroad.
According to the Committee, the initiative aims to promote the global brand of Navrouz, showcase Tajikistan’s cultural heritage and traditions, and strengthen cooperation with foreign media and digital content creators.
Among the expected visitors is Yuji Beleza, an international travel and lifestyle content creator with around 15 million followers, whose videos can reach up to 100 million views.
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Also attending is travel blogger Tom, known for cultural and tourism content, with more than 3.2 million followers.
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A film crew from the popular Russian TV program Neputevye zametki (“Travel Notes”), broadcast on Channel One, is also expected to produce a feature on Tajikistan, including coverage of Navrouz celebrations.
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Journalists from China’s CGTN (China Global Television Network) will prepare reports on the country’s tourism potential and cultural traditions.
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Representatives of Azerbaijan’s AzTV will cover the events for international audiences.
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Officials expect that media coverage and social media content generated during the visit will reach millions of viewers worldwide and boost interest in Tajikistan as an emerging travel destination.
