From Dushanbe to London: how Tajik entrepreneurs launched Ayan Capital in the UK

Asia-Plus

A new episode of the TajTech podcast features Abdullo Qurbonov — a seasoned entrepreneur who helped build Tajikistan’s Alif Bank and is now spearheading a bold new venture in the United Kingdom: Ayan Capital.

The fintech startup has already raised nearly £25 million in investments and is making its first moves in the highly competitive UK financial market.  In the episode, Qurbonov shares his journey of building a cross-border financial institution and reflects on the challenges and opportunities of operating in different business ecosystems.

 

Bridging two Worlds: Central Asia meets the UK

Qurbonov offers a rare inside look at launching a fintech company abroad — from adapting to the British regulatory environment to identifying cultural and business differences between the UK and Central Asia.  He highlights the importance of universal principles of success that transcend borders, emphasizing strategic thinking, ethical leadership, and trust-building.

 

The future of finance: blockchain and crypto

A significant portion of the discussion centers on the evolving global banking sector.  Qurbonov speaks about the role of digitalization, blockchain technology, and cryptocurrencies, and why Tajikistan still lacks a clear stance on these innovations.  

 

Inside Alif Bank: a culture of excellence

Qurbonov reveals what makes Alif Bank’s internal culture so unique — including its famously rigorous hiring process, where only 2% of applicants are hired after 5 to 8 rounds of interviews.  He attributes this to a clear leadership philosophy: "First, fill the bus with the right people — then decide where to go."  This, he says, ensures a mission-driven, values-aligned team that can navigate any challenge.

 

Fintech in Tajikistan and beyond

The episode also dives into the current state of Tajikistan’s financial market, identifying barriers to growth and hidden potential.  Qurbonov discusses Alif’s active expansion into Uzbekistan, the role of competition, and the importance of government support for startups. He stresses the need for a more transparent and digitally transformed economy.

 

Profit and purpose: a message to the next generation

In conclusion, Qurbonov reflects on the social mission of business balancing profit with values.  He shares a heartfelt message for the next generation of Tajik entrepreneurs: build with purpose, stay grounded in your roots, and embrace innovation with integrity.

Listen to the full conversation on the latest episode of TajTech.

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