Asia-Plus Media Group has launched a chatbot focused on digital safety as part of its “Zireh” information campaign, aimed at helping users navigate crisis situations in the online environment.
The tool is designed for a wide audience, including teenagers, parents, and teachers.
Amid the rapid development of digital technologies and artificial intelligence, online threats — ranging from cyberbullying to fraud — are becoming more widespread. In this context, knowing how to respond correctly is increasingly important.
The newly launched chatbot is intended to guide users through such situations. It is currently available in Russian, with a Tajik-language version expected soon. The service operates via Telegram.
A support and guidance tool
The “Zireh” chatbot is a multi-level system providing both digital and psychological support on issues of safety, personal boundaries, and online behavior.
Rather than offering simple answers, the chatbot provides structured guidance through real-life crisis scenarios faced by families and schools in Tajikistan.
It includes tailored content for three main groups:
· teenagers
· parents
· teachers
Each topic is presented through a series of 4–5 cards, gradually guiding users from emotional response to practical action and awareness of their rights. In total, the chatbot includes more than 150 thematic modules developed with input from a psychologist.
How it works
Users can select their role — teenager, parent, or teacher — and describe their situation, for example: “I am being blackmailed online.”
The chatbot then provides step-by-step recommendations on what actions to take, how to protect oneself, and where to seek help.
Practical and psychological support
According to the developers, the chatbot offers several key advantages. It:
· provides clear, actionable guidance;
· addresses users’ emotional state and helps reduce panic;
· is based on real cases from Tajikistan, including media reports and official statistics;
· explains legal aspects without intimidation;
· improves digital literacy by explaining how online platforms and security tools work;
· serves a preventive function by helping users avoid crisis situations.
Useful for teenagers, parents, and schools
For teenagers, the chatbot offers support, helping them feel less isolated, understand their rights, and seek help in time.
For parents, it serves as a practical guide, helping them recognize signs of bullying, aggression, and blackmail, and communicate effectively with their children.
The chatbot can also be used in schools as a preventive tool, helping educators respond to crises, promote a safe learning environment, and reduce the risk of repeated conflicts.
