DUSHANBE, September 1, 2014, Asia-Plus — Nationals of Tajikistan have joined the Ice Bucket Challenge in order to help Ms. Oshourmo Alovatshoyeva, who suffers vertebral injury and progressive pyramidal paraparesis.
Known Tajik producer Behrouz Zevarov says he has been challenged by Ghufron Vahhobov, the head of the Moscow-based media holding Tajinfo. Besides, Zevarov has contributed funds to the Help Nikita account.
For his part, Zevarov has challenged his colleague Mansour Nematov, anchorman Muboriz Usmonov and Russian singer Nyusha to complete the Ice Bucket Challenge.
Money may be remitted by mobile SMS: 3116 “help id49 xxx”, where xxx is the Russian ruble amount from 10 to 5,000 or through bank (to know details please enter
http://helpnikita.ru/help/id49.html
).
The Ice Bucket Challenge, sometimes called the ALS Ice Bucket Challenge, is an activity involving dumping a bucket of ice water on someone”s head to promote awareness of the disease amyotrophic lateral sclerosis (ALS) and encourage donations to research. It went viral on social media during July-August 2014. In the US, many people participate for the ALS Association, and in the UK, many people participate for the Motor Neurone Disease Association, although some individuals have opted to donate their money from the Ice Bucket Challenge to other organizations.
The challenge dares nominated participants to be filmed having a bucket of ice water poured on their heads and then nominating others to do the same. A common stipulation is that nominated participants have 24 hours to comply or forfeit by way of a charitable financial donation.
The origins of the idea of dumping cold water on one”s head to raise money for charity are unclear and have been attributed to multiple sources. From mid-2013 to early 2014, a challenge of unknown origin often called the “Cold Water Challenge” became popular on social media in areas of the northern United States. The task usually involved the option of either donating money to cancer research or having to jump into cold water.
The challenge first received increased media attention in the United States on June 30, 2014, when personalities of the program Morning Drive, which airs weekdays on Golf Channel, televised the social-media phenomenon, and performed a live, on-air Ice Bucket Challenge.
Soon after, the challenge was brought to mainstream audiences when television anchor Matt Lauer did the Ice Bucket Challenge on July 15, 2014 on NBC”s
The Today Show
at Greg Norman”s challenge.
Within 24 hours of being challenged, participants have to record a video of themselves in continuous footage. First, they are to announce their acceptance of the challenge followed by pouring ice into a bucket of water. Then, the bucket is to be lifted and poured over the participant”s head. Then the participant can call out a challenge to other people.
Whether people choose to donate, perform the challenge, or do both varies. In one version of the challenge, the participant is expected to donate $10 if they have poured the ice water over their head or donate $100 if they have not. In another version, dumping the ice water over the participant”s head is done in lieu of any donation.
