Tourism companies from Tajikistan have signed more than 20 cooperation agreements with European partners during the international tourism exhibition ITB Berlin 2026, held in the German capital from March 3 to 5.
According to the Committee for Tourism Development under the Government of Tajikistan, members of the national delegation held a series of meetings and negotiations with international tourism companies and organizations. The discussions focused on expanding partnerships, organizing travel programs and attracting investment into Tajikistan’s tourism sector.
Officials noted that Tajikistan’s participation in one of the world’s largest tourism events was supported by the country’s government, while the Tourism Development Committee coordinated the work of the national delegation.
The Embassy of Tajikistan in Germany also played an important role, assisting with organizational and diplomatic matters, establishing contacts with German business and tourism circles, and promoting Tajikistan’s tourism potential to foreign companies.
On the sidelines of the exhibition, the country’s Ambassador to Germany Imomuddin Sattorov met at Tajikistan’s tourism pavilion with tourism academic and international expert Miroslav Rončák, who has more than 30 years of experience in the global tourism industry.
Following the meeting, the parties agreed to organize a high-level tourism forum in Dushanbe in 2027. The forum aims to attract tourists from Germany and other European countries and to launch new tourism programs and routes across Tajikistan’s scenic regions.
During the exhibition, Tajikistan showcased its tourism potential, including unique natural landscapes, historical and cultural heritage sites, mountaineering, eco-tourism, as well as traditional crafts and national culture.
According to the Tourism Development Committee, more than 3,000 visitors visited Tajikistan’s pavilion during the three days of the event.
The honorary guest of the Tajik stand was Christian Grosse, a German journalist, blogger and public figure and author of the business magazine NewsMark, which covers economic, tourism and cultural topics.
The ITB Berlin exhibition is considered one of the world’s largest tourism events, bringing together representatives of government agencies, leading tourism companies, international organizations and investors from across the globe.
Officials say Tajikistan’s participation in ITB Berlin 2026 will help further promote the country’s tourism potential on the international market, strengthen cooperation with foreign partners and increase the flow of international visitors.
The International Tourism Trade Fair, ITB Berlin 2026, took place from March 3 to March 5 as a B2B event. Since its inception in 1966, ITB Berlin has grown into the leading trade show for the global travel industry. This year, the fair celebrated its 60th anniversary under the theme, "Discover the Stories Behind 60 Years of Legacy."
In 2025, ITB Berlin hosted 5,800 exhibitors from over 170 countries and territories, attracting nearly 100,000 visitors. As the world's largest tourism trade fair, ITB Berlin showcases a wide range of companies, including hotels, tourist boards, tour operators, system providers, airlines, and car rental services.
Held annually in March at Messe Berlin, ITB Berlin continues to be the premier platform for networking and knowledge exchange in the global travel sector.
