Tcell has been awarded the prestigious international bema! (Best Experience Marketing Awards) — one of the key events in the field of event marketing and integrated communications in Russia and the CIS.
Two of Tcell’s projects were highly praised by the international jury:
· In the "Best Thematic Festival" category, the "25 Years of Connecting Hearts" festival, held in Khujand to celebrate the company’s 25th anniversary, emerged as the winner. The project was implemented with the support of the Chairman of the Sughd region, which highlighted its strategic and cultural importance to the area. The event's symbolism was further amplified by its venue—the Khujand Fortress. The historic walls of the fortress hosted a grand laser show (3D mapping) with a patriotic theme—visual storytelling about the formation of statehood, independence, and the cultural wealth of Tajikistan. The fusion of ancient architecture and modern technology became a vibrant metaphor for Tcell's mission: respecting the past while building the future. It wasn’t just a show; it was an emotional manifesto about the country’s strength, its traditions, and its forward-looking ambitions.
· In the "Best Music Project" category, the launch of the Navo Entertainment platform, executed with the general support of Tcell, received recognition. The highlight of the project was the joint concert Navoi Istiklol, organized in collaboration with the Ministry of Culture of the Republic, under the banner of the Tajik/Dari language—a symbol of respect for the state language.
The bema! (Best Experience Marketing Awards) brings together the largest brands and agencies, setting industry standards and recognizing projects with deep social and cultural significance.
For Tcell, a national company with global corporate values, it is fundamentally important not only to demonstrate professional achievements on the international stage but also to contribute to the success and independence of the country, support and promote Tajikistan's rich and vibrant culture—both its historical heritage and its modern development.
The strength of a brand is measured not only by technology but also by its responsibility to the country, its culture, and its future. Tcell connects hearts—uniting history and modernity, supporting language and traditions, and creating events that become part of the new history of independent Tajikistan.
About the bema! award
The bema! (Best Experience Marketing Awards) is one of the leading international awards in the field of event marketing and integrated communications, bringing together the largest brands from Russia and the CIS.
Over the years, companies such as Yandex, Sber, T-Bank, Rosatom, VK, MTS, Alfa-Bank, and other market leaders have competed for the awards.
The projects are evaluated by an expert jury, including marketing and communications leaders from major corporations, such as representatives from VK, Alfa-Bank, MTS, and Rosatom.
