Six dried fruits processors from Isfara, leading players in the Central Asian dried fruits industry, are participating in the prestigious SIAL exhibition, which kicked off in Paris on October 19 and will runs through October 23, 2024.
The International Trade Center (ITC) Office in Dushanbe says Barakat Isfara, Fruits Valley, Isfara Food, Visol, Mevai Zarrin, and Oro Isfara have joined over 7,500 exhibitors from all around the globe at this leading food and beverage trade fair to present their latest products to thousands of visitors.
The Tajikistan delegation reportedly also consists of representatives of seven more fruits processing companies from Tajikistan, and local sectoral associations – the International Association of Processors and Exporters of Tajikistan and Khatlon Business Association as visitors.
Participation at this fair is made possible thanks to the Government of Switzerland through the ITC’s Trade Promotion East: Balkan States and Central Asia Program in cooperation with Tajikistan’s Chamber of Commerce and Industry (CCI).
The event reportedly provides an excellent platform for the Tajik dried fruits processors to promote their products and capacity, discuss potential business collaborations, and explore emerging market trends on a global scale.
Saidmumin Kamolov, ITC National Project Manager says: “The participation at this fair underlines ITC commitment to expand reach of Tajik dried fruits beyond the country’s borders. By showcasing the diverse range of high-quality products at this global platform, the companies aim to attract potential international partners, distributors, and buyers, while fostering trade collaborations that will benefit Tajikistan.”
Organized every two years, the SIAL Paris is renowned as one of the largest trade shows in the food and beverages industry. Celebrating its anniversary 60th edition, the fair brings together exhibitors, leading industry experts, and buyers to exchange ideas, foster connections, and forge strategic partnerships shaping the future of the industry.
Keen on promoting Tajikistan's tasty dried fruits, the Tajik stand reportedly offers authentic flavors to visitors, thus unveiling new business opportunities.
Commercial Director of LLC Fruits Valley Lutfullo Ortuqov says: “The fair is an ideal event for companies from Tajikistan to meet leading food producers, empower our brands in the foreign markets, establish new contacts, get acquainted with trends, demands and expectations of the market, as well as to explore new products and innovations.”
At the fair, Tajik companies will also participate in insightful panel discussions, seminars, and business forums, engaging in fruitful conversations around the latest trends and developments in the industry. Through these interactions, they will gain valuable insights into market demands and emerging consumer preferences, enabling them to remain competitive and explore new avenues for growth.
With their participation at this fair, Tajik companies will not only capitalize on the opportunity to expand their export opportunities but also welcome visitors to explore Tajikistan's unique dried fruits flavors and extensive range of dried fruits products. The event will serve as a stepping stone for these companies to strengthen their bond with the global food industry and establish themselves as significant players in the international market.
ITC believes that participation in international trade fairs provides good opportunities for project beneficiary companies to be competitive in regional markets through the establishment of new business contacts, obtaining new information on the sector developments, and learning more about the global and regional market requirements. Such trade missions are also important for the export diversification.
ITC’s Trade Promotion East (TPE) is funded by the State Secretariat for Economic Affairs (SECO) of the Swiss Confederation. Tajikistan is one of four countries, together with Uzbekistan, Albania, and Serbia, selected to be part of the TPE program. The project will focus on the competitiveness and sustainable export growth of small and medium-sized enterprises (SMEs) from the dried fruits sector, as well as improving the capacities of business support organizations (BSOs) to provide quality services to SMEs.
Over the last 30 years, around 500 million USD have been allocated in the form of grants to the Government of Tajikistan and the Tajik population. Within its Cooperation program for Central Asia (2022-2025), Switzerland will focus on supporting economic, social, and democratic development, promoting an integrated and regional approach in the complex field of transboundary water management, strengthening economic ties, and promoting good governance.
