Leading telecommunications operator Tcell and the innovative platform for social games and tournaments Esports Championship Services (ESCS) have announced a strategic partnership. The goal of the collaboration is to provide millions of Tcell subscribers with a seamless gaming tournament and competition experience, transforming the operator's mobile ecosystem into a central hub for esports and social gaming in the region.
This partnership will integrate ESCS's powerful technological platform into Tcell’s services. Subscribers will be able to join tournaments, invite friends to matches, and participate in competitions with real prizes directly from their smartphones, without the need for complex settings or additional downloads.
Key Benefits of the Partnership:
· For Tcell customers: Instant access to a competitive gaming ecosystem. The ability to create gaming clubs, chat in real time, stream gameplay, and host their own tournaments and competitions with real rewards, all while increasing their status within the community.
· For Game Developers and Studios: A direct channel for distribution and engagement with Tcell's multimillion-strong audience. Simple integration via an SDK will enable the inclusion of tournament modes, reward systems, and social invitations, significantly boosting player retention and monetization.
· For Tcell's Ecosystem: Strengthening the operator's position as a technological leader, creating a "sticky" digital service that enhances subscriber engagement, loyalty, and opens new opportunities for monetizing gaming traffic.
Tcell’s vision
"Our strategy is to constantly move beyond traditional telecom services by offering our subscribers a digital ecosystem of opportunities. Partnering with ESCS is a logical step into the future, where gaming becomes a social fabric that unites people. We provide our infrastructure and audience so that every subscriber can easily find opponents, friends, and new emotions in a safe and technological environment. This will strengthen our leadership in creating a mobile gaming ecosystem in the country," said Ozodkhon Davlatshoyev, CEO of Tcell.
ESCS’s vision
“We created ESCS with the belief that 'play with me' should not just be a phrase but an instant action. Tcell, as the market leader with a huge trust from its subscribers, is the ideal partner to take our platform to the next level. Together, we will create one of the most advanced and engaged gaming ecosystems in Tajikistan, where value is co-created by developers, platforms, and most importantly, the players themselves. The Unity Verified Solution status guarantees that the entire infrastructure meets the highest performance and security standards,” said Evgeny Oganyan, CEO of ESCS.
ESCS is a next-generation platform that transforms any game into a social and competitive space. It allows developers, platforms, and content creators to easily integrate tournaments, competitions, championships, and social features, creating viral gaming communities and new monetization streams. The company is a Unity Verified Solution Partner. Website: www.escs.io
Tcell is the leading telecommunications operator in Tajikistan, providing mobile communication, high-speed internet, and digital services to nearly 3 million subscribers. The company is known for its innovations, investments in network infrastructure, and customer-centric approach. Website: www.tcell.tj
Astel Ventures is an investor in technology companies. The company has also created an "AI Investment Banker" that is used to automate activities in corporate finance and business development.
Website: www.astelventures.com
Future plans
In the near future, the partners plan to launch the first pilot tournaments among Tcell subscribers and integrate gaming features into the operator’s branded app.
Together, they aim to create one of the most advanced gaming ecosystems in Tajikistan, effectively democratizing esports. This initiative opens up opportunities not only for gamers but for every subscriber to test their skills and win real rewards.
