Freedom Bank held a press breakfast in Dushanbe on December 4, where the bank’s representatives shared insights into their new products and digital capabilities aimed at transforming banking services in Tajikistan. The event highlighted the importance of digitalization as a key element of the bank’s strategy, with the goal of reducing the need for in-branch visits and eliminating cumbersome paperwork by moving most processes online.
“We believe it’s time to shift the perception that Central Asia is only a resource-based market. This region is capable of becoming a hub for fintech, artificial intelligence, and modern technologies,” said Aidos Zhumagulov, a member of the Board of Directors of Freedom Bank Kazakhstan.
Innovative ATMs and DC universe-themed cards
One of the major innovations showcased at the event was the bank’s new card machine, or "cartomats." Attendees were able to receive a Freedom Bank card in just a few minutes. There was no need to visit a branch — all that was required was an ID, a phone, and a visit to any Freedom Bank card machine. The service is available to both residents and non-residents with registration. The bank also offers free card maintenance and up to 10% cashback on all purchases.
In a nod to pop culture, attendees could choose from a variety of card designs inspired by the DC Universe. Some chose designs featuring Harley Quinn or Batman, while others went for a minimalist, classic style. For local customers in Tajikistan, other designs based on the "Rick and Morty" cartoon series and the "Naruto" anime universe are also available. Additionally, soon-to-be-released card designs will feature characters from the popular TV series "Game of Thrones."
Cashback that turns into investments
One of the most exciting developments for 2026 is the introduction of Freedom Bank’s investment currency. While cashback is currently awarded in somoni, next year, customers will receive a new form of cashback — not as traditional bonuses, but as currency equivalent to a security. Essentially, everyday purchases will be automatically converted into a small investment portfolio.
“We aim to turn our clients not just into card users, but into full-fledged investors, even if they’ve never bought stocks before,” Freedom Bank representatives explained.
When asked by Asia-Plus if there are any regulatory barriers to digital transformation, Aidos Zhugamulov responded confidently: "We didn't want our clients to face additional tax obligations, such as needing to file declarations. This shouldn’t be a burden for our clients — it’s our responsibility. This product would not have been possible without close dialogue with the Tax Committee. If we encountered barriers in Tajik law, we simply wouldn’t have been able to create it."
Revolutionary digital mortgages
Freedom Bank also introduced the first fully digital mortgage in Tajikistan. With this new service, customers can apply online, complete credit scoring and biometric verification — all without stepping into a bank branch. The digital approach significantly reduces the approval time: while a traditional mortgage might take up to 20 days to process, with Freedom Bank, it could be approved in as little as three days.
The bank offers mortgages ranging from six months to 10 years at an interest rate of 21% per annum. The bank also introduced the concept of a "cumulative mortgage," which allows clients to save for a down payment first before applying for a loan. Once 20% of the home price is saved, the client can access more favorable loan terms with an interest rate that decreases as savings accumulate, reaching as low as 9.2%.
“We want to leave our mark. That’s why products like the cumulative mortgage, which may seem irrelevant at 20 years old, will become more important by the time you're 30, with a family and children. The urbanization and construction boom make this a matter of time. We want to be ready with our products — but ready through the right habits. Through a savings-driven approach, where people start investing in their future today. The technologies we bring help form that mindset,” Zhumagulov added.
Furthermore, the bank offers mortgages without requiring income verification, particularly for those looking to save up for their down payment first. This new “Step by Step” mortgage is designed for individuals who want to gradually build their savings before moving forward with purchasing a home.
Future of banking services in Tajikistan
Freedom Bank's innovations aim to revolutionize banking services in Tajikistan, making banking faster, more accessible, and more customer-friendly. With these forward-thinking products, the bank is positioning itself at the forefront of the digital transformation in the region, making it easier for customers to manage their finances and secure their future.
